Nowadays, a company without a website lacks trust and credibility; having a professional website is no longer a luxury, it is a requirement of our competitive business environment. However, many companies and merchants assume that creating a website requires knowing how to code, hiring developers, or relying on external tools that are difficult to maintain in the long run.
The good news is that withOdooyou can create a complete, professional, functional website without having to complicate yourself by writing any lines of code.
In this article, we explain how theOdoo Website Builder, what makes it different, and why it is an excellent option for companies looking to grow without technical complexities.
What is the Odoo Website Builder?
Website is a module of Odoo that allows you to create and manage your website directly from theERP, using a block-type visual editor (drag and drop).
What does this mean? It means that any user without technical knowledge can:
Create pages
Design sections
Modify texts and images
Publish content
Create forms that lead to internal ERP processes
Design your site with drag and drop
One of the many advantages Odoo offers you is its real-time visual editor. This means that while you edit your page, you see exactly how it will look when published.
What can the editor do?
Drag content blocks (text, images, buttons, catalogs)
Change color palettes, fonts, and styles
Adjust the size for PC and mobile
Reorder blocks with a single click
What blocks does Odoo offer?
Odoo offers predefined blocks for:
Covers
Forms
Product or service catalog
Calls to action
Professional templates
With templates, you don't necessarily start from scratch. Odoo has innovative and responsive templates that you can adapt to your company's personality.
Each template is optimized for mobile, follows good UX/UI (User Experience/User Interface) practices, and can be fully customized without the need to touch code.
Integrated SEO
Having a website is not very useful if no one can find it. That's why Odoo includes easy-to-use integrated SEO tools.
You can define SEO titles and descriptions
Customize URLs
Add keywords
Optimize your visual elements
Automatically generate the sitemap
All this so that your website is ready to rank on Google without having to use external plugins.
Forms directly connected to your ERP
What makes this ERP different from other platforms is that, thanks to its direct connection with other modules, your website is not isolated. Web forms can be created that:
Automatically generate leads
Create sales opportunities
Register contacts
Initiate marketing campaigns
For example, does your company need lead tracking? You can create a form for that:
A visitor fills out your form → it is submitted → a lead is created → it is assigned to a salesperson → a call is automatically scheduled
All this without complicated interconnections.
Multi-language and multi-site
If your business operates in multiple markets, Odoo allows you to:
Create websites in multiple languages
Easily manage translations
Have multiple sites from a single database
Integrated platform
What sets Odoo apart from other platforms is that it is not just a website builder, but a comprehensive business platform. This means that your website can be directly integrated with internal modules and processes, such as:
CRM
Sales
eCommerce
Inventory
Marketing
eLearning
Thanks to this integration, data duplication is avoided and errors are reduced.
Odoo vs other website building platforms
WordPress | Wix / Squarespace | Odoo website |
Requires plugins | Easy to use
| Visual editor
|
Constant maintenance | Limited for business processes
| Integrated with ERP
|
External integrations | Not very scalable
| Scalable
|
Security risks |
| Ideal for growing businesses
|
With Odoo, your website grows at the pace of your business.
So, what does all this mean? It means that creating your website doesn't have to be complicated anymore, as with Odoo and our consulting, you can create, design, publish, and manage your website without knowing how to code, and the best part, all with internal connections to keep your processes aligned.
Odoo not only gives you a visually appealing website, it gives you astrategic toolfor your business to grow. If you are looking for a modern, integrated, and intuitive solution, this ERP is an excellent choice.